Branding
Plan product barcodes and carton labels separately
FlyVisto · Reviewed
Create a SKU-to-product list before commissioning labels. Identify which codes describe the product and which labels belong to a particular warehouse shipment or carton. Keep version control on the approved print files.
Check the relevant marketplace and barcode issuer requirements for the destination. Do not assume that a supplier’s existing identifier can always be reused for a new brand or variant.
Ask the prep team to verify the SKU, label placement and readability against the approved instructions. Retain the packing record so labeling decisions can be traced when a receiving issue arises.
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